Product Maintenance--Optimization of Existing Products
Sales and profit growth is not only generated from the obvious
task of new product development, but also comes from the life extension
and optimization of existing products and product lines.
AA&T works with the client to determine the need for product
reformulation or product consolidation based on market performance,
consumer comments, and market trends.
AA&T reformulates existing products for product improvements
and cost reductions with positive consumer preference. In cases
of cost reduction, where no differences are desired, AA&T reformulates
without significant product changes as supported by sensory evaluation.