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Product Concept:

Product Concept Development is a critical initial step in the marketing and product development matrix.

AA&T develops product concepts/prototypes congruent with the client's corporate goals and utilizes established methodology to evaluate that new concept in the current market or in new and developing markets.

AA&T evaluates the concept during the pre-commercialization stage of a new product and applies the data to help develop and ensure the desired performance objectives are met.

Key Benefits:

  • Enhances the potential for new product success by knowing the market potential, appeal, and position for each product.

  • Provides information on key product attributes

  • Provides information on intent to purchase, end user, and purpose of use.

  • Avoids spending time developing a product with no end market or with the wrong timing

  • Determines product concepts strengths and weaknesses to develop an effective marketing strategy

  • Provides information for developing the product and advertising support